Hero-Godsway

Your Verdict Counts

BRANDWEB DESIGNDEVELOPMENTGAME

Legal language can make jury duty feel distant and intimidating. Your Verdict Counts is a nonpartisan public campaign in Richmond, Virginia, that explains the power of the jury in plain words and pictures. As the sole designer and developer, I adopted AI for this project, which allowed our small team to support multiple concurrent projects in the organization.

The Your Verdict Counts home page on an iPad, with its drawn courtroom and the line A nonpartisan campaign about the power of the jury and the right to a fair trial, and the game You're the Judge on a phone, open on The Magic Words and the Start the game card.

Tools used for this project

  • Claude Code
  • Codex
  • Vercel
AudienceRichmond jurorsToneNonpartisanLegal languagePlain wordsDirectionNavy and goldSerif and sansDrawn courtsSpeak to you

Three inputs Diagram

Audience & tone

Jurors come from every side of the political spectrum, and hence the site must adopt a calm, nonpartisan tone and explain legal jargon plainly with appropriate visual artifacts where applicable. “Beyond a reasonable doubt,” for example, becomes a hundred pills with one poisoned among them, a scenario whose visual presentation enhances comprehension for the lay audience, which lets residents weigh the idea for themselves.

AudienceRichmond jurorsToneNonpartisanLegal languagePlain wordsDirectionNavy and goldSerif and sansDrawn courtsSpeak to you

Three inputs Diagram

Brand direction

The gold accent comes from prison uniforms, so the human stakes of a wrongful conviction stay in view. For the mark, we explored a gavel, handcuffs, and a scale before choosing a raised hand holding a balance, a citizen with justice in their own hands.

Logo design by Jon Meyers

Gold#C98A2ANavy#1B2B4BBrick#B84B35Cream#F5F0E8Charcoal#2D2D2DPine#2F6B4F

Colour scheme Gold first

Illustrations over photography

Cameras are barred from most courtrooms, and stock photos felt staged, so the campaign leans on visual illustrations instead. I explored four illustration styles with Codex and chose a warm, colored-pencil courtroom sketch for the game’s fifteen cases, which keeps even hard moments gentle and human.

Illustrations generated with Codex under my art direction

Four styles One scene

Answers where questions come up

First-time jurors should not have to dig through walls of text to learn their rights. So I folded scattered FAQs into the pages where questions arise, kept prose to three short paragraphs before each visual break, and built accessible, mobile-first layouts to enhance findability.

Four essentials iPad

You’re the Judge

Inspired by iCivics, this two-minute interactive game lets players build familiarity with the legal terms often used in real courtrooms. Terms like “reasonable” or “reckless” are often left to each juror’s conscience to interpret. This game allows our audience to weigh in and identify how those key terms influence juror decisions.

Game design with Onur Yoruk

The Borrowed Lawnmower played on a phone: the case and its drawing, the law, two words tapped and one wrong word, the reveal with the found words in green and the wrong one struck in brick, then why each word is the juror's call.

One case Motion

Beyond the event

A screening lasts one night, but jury duty happens year-round. So alongside event registration, I gave every story and guide one-tap sharing and e-mail updates, which lets residents pass what they learn on to their neighbors and keeps the conversation going.

Share and sign up Two phones

Reflection

Handling research, brand direction, illustration, web development, SEO, and accessibility solo on a tight timeline pushed me to adopt AI early. This project was also my first use of agentic development in production, allowing me to explore the benefits, pitfalls, and early tricks of spec-driven development with AI agents in their early phase.

Questions about this project?

Get in touch

More work